Red Bull Neymar Jr's FIVE - AR
This AR experience for Red Bull Neymar Jr’s Five was created as a Snapchat World Lens and later ported to be an AR effect on Instagram and Facebook. It allows the user to interact with an animated 3D model of Neymar Jr.
Red Bull Neymar Jr’s FIVE is a global five-a-side tournament bringing players from all corners of the world together to celebrate their shared passion: football. It is a fast, technical and fun competition, played in more than 60 countries.
The lens was developed in-house by me and my team, with the animation being done by an external partner.
Snapchat, Instagram and Facebook
Technical direction, input on the Creative Direction, development of the lens and effect in Lens Studio / Spark AR