Red Bull Neymar Jr's FIVE - AR

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This AR experience for Red Bull Neymar Jr’s Five was created as a Snapchat World Lens and later ported to be an AR effect on Instagram and Facebook. It allows the user to interact with an animated 3D model of Neymar Jr.
The lens was developed with Lens Studio and Spark AR, the software suites created by Snapchat and Facebook to enable the development of lenses and effects by anyone. The scripting inside them is done via Javascript.

Red Bull Neymar Jr’s FIVE is a global five-a-side tournament bringing players from all corners of the world together to celebrate their shared passion: football. It is a fast, technical and fun competition, played in more than 60 countries.

The lens was developed in-house by me and my team, with the animation being done by an external partner.

Technologies used

Lens Studio, Spark AR, Javascript

Platforms

Snapchat, Instagram and Facebook

My part

Technical direction, input on the Creative Direction, development of the lens and effect in Lens Studio / Spark AR