Erzbergrodeo Red Bull Hare Scramble AR
The Erzbergrodeo Red Bull Hare Scramble AR experience was published as part of an AR Hub within the Red Bull TV app. Users of the experience were able to view a 3D model of the Erzberg mountain in AR and play parts of the track via gameplay sections.
The experience was developed by an external partner (Junge Römer) and I was involved to steer the creative and technical direction of the project.
Erzbergrodeo Red Bull Hare Scramble in 2019 was the third event of the World Enduro Super Series is arguably the most famous off-road motorcycle race in the world. Erzbergrodeo Red Bull Hare Scramble attracts up to 1,800 WESS competitors annually.
Unity, AR Core, AR Kit, AR Foundation
iOS and Android
Creative and Technical direction