RED BULL RACERS


Red Bull Racers is a web game which was initially developed as a Facebook Instant game to engage racing fans. The game is inspired by Carrera toy race tracks and their controls. It’s a simple game concept to allow players to jump straight into the action and possibly win real world prized.
The experience was developed by an external partner (EPIC Agency) and I was involved to steer the creative and technical direction of the project.

The game was later rolled out to a number of countries worldwide and ported to be a web game on redbull.com.

Awards

FWA of the day – 17th June 2020

Technologies used

html5, three.js

Platforms

Facebook Instant Games, browsers on desktop and mobile

My part

Creative and Technical direction

video
play-rounded-fill